What we do
Heiderich is an
international consultancy and coaching firm specialized in crisis & issues
Heiderich is one of the European independent leaders in issues and
crisis management. The firm gained its reputation thanks to its
ability to anticipate the evolution of the public, to merge analysis
data with the field and to its rapid response force in highly
distressed crisis situations.
Based in France, Heiderich is leading international provider of crisis
management, crisis PR and business continuity services, helping
organisations protect their people, performance and reputation from the
impact of major disruptions.
We handle preparation, coaching, tutoring, media training, crisis
simulation, we respond to real-life crises in complex, difficult and
sensitive situations or when the audience is disapproving as well as
in post-crisis image reconstruction.
• Crisis Management
• Crisis communications & PR
• Crisis response manuals
• Crisis management training and simulations
• Media training
• Issues Management
• 24/7/365 rapid-response crisis management team (languages:
From ongoing crisis management expertise to
We respond as consultants in more than 50 ongoing crises in a year,
from different marketing categories and in multiple countries. When we
audit crisis management plans, or oversee its implementation, we base
our work on our ongoing crisis experience.
Our crisis planning services include:
- Planning in detail for responses to as many potential crises as
- Establishing monitoring systems and practices to detect early
warning signals of any foreseeable crisis.
- Establishing and training a crisis management team or selecting
an external crisis management firm with a proven track record in
your business area.
- Involving as many stakeholders as possible in all planning and
Planning and crisis management
Heiderich is behind the methods of the crisis
management plan implementations in heterogenic environments.
also developed the Large-Scale Crisis Management System (LSCMS) approach
of large-scale crisis management, along with predictive analysis
methods developed by Deloitte.
Crisis Management System
At the same time, in order to respond
to auditing demands and prompt crisis management plan implementation,
we have developed the Fast Crisis Response Management (FCRM) method.
Who we are:international team
Natalie MAROUN, Ph.D, Associate consulting director
Natalie Maroun has more than 9 years of experience in crisis
management and issues communication consultancy for French and
international SME, market leaders, media, private and public
institutions as well as international organizations.
- Chief Operations Officer at HEIDERICH
- Consultant and coach in crisis management and issues
- Director of development at the Observatoire International des Crises OIC (International Crisis Watch)
- Crisis management and communication, media training, geopolitics and
post crisis/conflict reconstruction tutor at ENA, IHEDN, INHESJ and
- Co-founder & COO of Heiderich North Africa
Extreme situations specialist, the analyst Natalie Maroun handles
complex issues regarding crisis and management and communication, in
particular in highly distressed situations and in the political field.
Natalie Maroun is the architect of the "Fast Crisis Response
Management” technique used in crisis management, designed to the
prompt developing of crisis management plans.
She audits crisis
management plans on a regular basis crisis such as the recently the
plans of Synutra France, Lesaffre (World wide), Timac Agro Benelux, Air Liquide Benelux, Pâtisserie
Gourmande, Hypred. Lastly, she responds to more than twenty crises
per year, lately for multiple banks in terms of social crisis, image
crisis and financial crisis.
Didier HEIDERICH, CEO
Didier Heiderich has 20 years of experience in crisis
management and issues communication consultancy for French and
international companies, market leaders, as well as for private,
public and governmental institutions. He previously held managerial
positions for more than 12 years in the international industrial sector
and public administration.
- International consultant and coach in crisis management, crisis and
- President of Observatoire International des Crises – OIC
(International Crisis Watch)
- Crisis management tutor at ENA, IHEDN, IRIS and occasionally at
INHESJ, ENSOSP and the University of Geneva.
- Engineer at the Industrial Higher Education Center.
Being a crisis management and crisis communication authority, Didier
Heiderich responds in France and internationally to a global issues
management, crisis organization, crisis management, strategies and
issues communication. He has coached multiple organizations in the
implementation or audit of their crisis management plan such as Caisse
d’Epargne, Groupe Roullier, Air Liquide Benelux, Grand Lyon. Being the
author of Plan de gestion de crise", Dunod (2010), Heiderich is one of
the European references in crisis management. Lastly, he responds to
more than twenty crises per year.
Gilles DELANOË, Associate consulting director
Gilles Delanoë has more than 10 years of experience as a communication
director at Bayer where he was in charge of the crisis unit and the
implementation of the crisis management plan.
- Consulting director in crisis management, issues
communication and public affairs.
- Director of communication at Bayer Cropscience for 10 years up until
- President of the communication commission of UIPP (Union des
Industries de la Protection des Plantes) for 8 years.
- Expert in ongoing crisis management strategy planning
Being a specialist in issues communication and crisis management,
Gilles Delanoë is both a strategist and a craftsman in crisis
For more than 10 years dedicated to communication management and to
the managing board of Bayer Cropscience, he improved the crisis
management tools that he was in charge of. His position gave him a
(360°) broad vision on crises, in their international, sensitive and
political context, which is of considerable value for our clients.
During his previous roles, he has managed multiple crises, one of
which was “Gaucho” that had lasted for more than 10 years. Within the
company, he takes part in the audit and the conception of crisis
management plans, the definition of crisis communication strategies
and (postures?), developing crisis public relations and affairs, the
implementation of “position paper” and sales pitches, coaching and
media training for complicated situations.
Since his joined HC in february 2014, he participated in the audit of multiple
crisis management plans and guided our
clients through multiple crises.